![]() ![]() When the Dark Knight Rises was released they also created a flavor for the film called Dark Berry. This time around the winner was “Whiteout.” In addition, they also took advantage of major motion picture releases. For example, since DEWmocracy was such a success they spawned a second promotion called DEWmocracy 2. Mountain Dew was taking full advantage of technology in their marketing efforts. The logo and graphics of Mountain Dew changed on all the bottles and cans, and the name was shortened to “Mtn Dew.” In the same year, a major upgrade of logos and packing of Pepsi products occurred. The promotion was so successful that it was repeated several times with new artists and new bottles. The limited edition Green Label bottles were released by Mountain Dew in 2008. Six artists were chosen to create original works of art using a 16 ounce aluminum bottle as their canvas. The promotion was designed as a way for Mountain Dew to expand beyond extreme sports, and into art and other types of youth culture. ![]() In August of 2008, Voltage was declared the winner.Īnother interactive promotion was Mountain Dew Green Label Art which was introduced in 2007. Three flavors were selected as finalists: Supernova (a strawberry-melon flavor), Revolution (a berry flavor) and Voltage (a raspberry-citrus flavor). This promotion gave the consumers the chance to vote on new flavors, colors, names and packaging. The initial “Halo 3” release was followed by several limited time Game Fuel flavors.Īnother significant promotion for Mountain Dew in 2007 was DEWmocracy. It consisted of new Mountain Dew flavors created to correspond with the new release of popular video games. In 2007, Mountain Dew released “Game Fuel”, a promotion created especially for gamers. These technological changes were somewhat of a challenge for adults but were embraced by young people. ![]() Social media forums and ads on websites were now the main focus in advertising. Traditional advertising became less important and the internet offered endless advertising opportunities. The internet had changed the way people and businesses communicate. RELATED: Read more about the History of Mountain Dew > Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. ![]()
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